How To Sell Chiropractic Seminar - Chiropractic continuing education Seminars southern California

Rules Not To Follow About Chiropractic Seminar

How To Sell Chiropractic Seminar - Chiropractic continuing education Seminars southern California - I've been presenting chiropractic seminars for exceeding 20 years. They seem to be a enduring fixture of the chiropractic profession. My creation to chiropractic occurred at a three-day chiropractic seminar put up to in 1981.

Having been a guest speaker at practice meting out seminars and chiropractic come clean membership conventions, as without difficulty as conducting my own seminar programs, here are some insider remarks you should know in the past attending your neighboring chiropractic seminar, or have the painful to conduct your own.

Seminars rarely make money. back you start play a role the math, multiplying the enrollment onslaught by the number attendees, realize, if you're lucky, the registration innovation merely covers the expense of the hotel meeting space. over the years, hotels and meeting venues have wised up, forcing meeting planners to incorporate food and beverage as a condition for renting their space. And if you're not delightful to be answerable for a sizable block of sleeping rooms, forget virtually it. Increasingly, many who retain seminars vibes when they're in the filling sleeping room business, not the content delivery business!

Seminars are often sales pitches. later than registration fees generally usurped by costly meeting room space, if the seminar organizer has any wish of turning a profit they two choices. Either conflict a relatively tall progress (upper three figures) or try to sell you something to make it every worthwhile. That can be everything from gadgets and widgets to more costly programs. The easiest quirk to discover the target of the seminar is to ask if there will be any "at-the-seminar" discounts. If so, acquire your shields up, phazers on stun and be prepared for the pitch.

How To Sell Chiropractic Seminar - Chiropractic continuing education Seminars southern California

Seminars are outside-in. Most seminars, chiropractic or otherwise, are passive. The attendees are either crammed into a little room in rows of chairs (called "theater style") or in disagreement after squabble of linen-covered tables (referred to as "classroom style"). The speaker, positioned stirring front, bearing in mind or without the obligatory PowerPoint presentation, proceeds to yak. It may be informative. It may even be entertaining. But it's rarely functioning education. It's following going to a seminar to learn how to ride a bicycle. But there are and no-one else pictures of bicycles, but no actual bicycle riding involved. You'd be better off reading a book, listening to a sticker album or watching a DVD.

Seminars rarely have enough money accountability. Attend most seminars and you'll depart later a bunch of notes and a "To Do" list. The explanation go on the stack of interpretation taken and collected from past attended seminars. And the list of do something steps clutters your desk for a month or so, producing a cause discomfort of guilt every get older you come across it until you toss it. Most people already know what to realize to improve their computer graphics or practice. But they don't or won't reach it. And without some form of accountability, ("I'll be calling each one of you in 10 days to look how much of this you've implemented...") seminars rarely produce the needed incentive necessary to manifest significant, lasting change.